22.08.2019-66 views -Principles of the Japanese people
During the changing history of mankind we were witnesses of many situations: from the surge of nations and culture, business of common balance and peace to its fall. These incidents influenced persons, psychology, contact and strategies. The essential point came the Second Community War as well as its consequences, that are imprinted in memory of countless generations for a long time. But it can be obvious that old reminiscences sometimes don't get a thing from the past, their shadow nonetheless exists within a modern globe. The move of a country's paradigm replacing " hard power" by simply " smooth power" is definitely connected to this kind of fact. The representative of these types of " fresh concept" focused countries is definitely Japan aiming to defeat the prewar image of Asia as a militaristic country with regard to attaining selected goals.
The meaning of social, public diplomacy and " soft power"
The study of ethnic diplomacy and also other related means or tactics is a new and large discipline, whose definition is still a debatable issue. There exists hardly an individual accepted one. It is also well worth mentioning that except ethnical diplomacy you will discover two additional terms, that are overlapping in certain spheres; on the other hand they vary as concepts - general public diplomacy and " soft power".
The very best explanation of cultural and public diplomacy is given in the article simply by Kazuo Ogura: " Ethnic diplomacy is the use of social means to boost a country's political influence". He admits that, that " there is a refined difference between two since public diplomacy is usually associated with an effort to enhance the nation's graphic for some certain strategic purpose".
As long as the " soft power" is concerned it had been first defined in 1990 by M. Nye. Relating to Ney, В«soft power is the capability to affect other folks to obtain the final results one wishes through appeal rather than intimidation or repayment. A country's soft electric power rests on their resources of culture, values, and policiesВ».
The connection between these kinds of terms achievement a little bit more crystal clear: if the " soft power" is an opportunity to achieve specific political outcomes with the help of specialist and attraction, the public and cultural diplomacy are tools to increase the popularity. To summarize I want to highlight that there are zero apparent dissimilarities.
The origin and development of Japan's cultural diplomacy
When we understand that the ethnic diplomacy strives to enhance a nation's graphic using several culture aspects, language promotion and customs, the first question that emerges is " The type of image is The japanese seeking to create through cultural diplomacy?. "
The evolution of cultural diplomacy comprises a number of shifts during the period of 1950-2006 with every level Japan was facing numerous obstacles.
The first level began in the 1950s - the goal of cultural diplomacy was to " transform the prewar image of Japan as a militaristic nation into a fresh image of Japan as a peace-loving democracy" advertising traditions and arts such as the tea wedding and ikebana, distributing brochures and calendars featuring pictures of Japan's landscapes amongst organizations and people. But these tries emphasizing historical traditions had been unsuccessful, more than that language education abroad was perceived simply by Korea and China as propaganda of formerly real Japan.
The 2nd shift is seen in the late 60s and early on 1970s and is connected to the idea that " the Japanese economy involved to reach a brand new stage and project the of Asia as a technologically and financially advanced nation" instead of dispelling the prewar image. This shift arrived response to negative attitude as well as accusations of dumping and market dysfunction. Another positive change was the establishment from the Japan Foundation, which was in charge of supporting the Japanese studies overseas (especially in the united states and China). Later to overcome anti-sentiment in Asia against the Western economic onslaught new office buildings of Japan Foundation had been established...